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Why did you start your business?
I am delighted to welcome Rachael Cumberland-Dodd to this issue of Marketing Mutiny, inside The CONNECTION MATTERS Column . Twice a month, I invite an entrepreneur to share their top 3 values, how they use them as a basis for their business, one strategy they have successfully used to attract clients and one question for my readers to consider and discuss inside the Marketing Mutiny LinkedIn Group . Rachael's bio Rachael is an ex-corporate marketer turned niche-whisperer


I did it for the Freedom and then I forgot…
I did it for the Freedom and then I forgot… I had just got off a client call and I was energized, feeling on top of the world. I was grateful I chose to become an entrepreneur. Seeing the difference I made in my clients’ business was exhilarating. To reward myself, and revel in the freedom of entrepreneurship, I decided to take a 2 hour lunch break and take my kid out for ice cream. I remember thinking: “Wow, this is the big reason I took this path: I get to work with clien


What they don’t tell you when you start a business…
Whether you’ve decided to become a coach, write a book or set up your practice, you want to help others with your gifts and experience. You’re excited to finally do it the way you know it needs to be done. Perhaps you were in a corporate environment, not able to fully explore your gifts, or perhaps you were given strict guidelines on how the work should be performed. Either way, you yearned to be free of those shackles and now you’ve finally done it! You’ve hung up your sh


The CONNECTION MATTERS Colum
Hi! I’m Sophie Lechner. Welcome to The CONNECTION MATTERS Column My goal for this column is to help YOU in accomplishing your big mission and in attracting clients so you can continue your important work. First let me introduce myself. Photo of me in a pink tee-shirt and a necklace I made! I help mission-driven entrepreneurs to find their audience on LinkedIn and engage with them so they can spread their message, share their gifts and grow their income. Even though I’ve bee
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