One of the heaviest burdens entrepreneurs carry is the pressure to make money. We need clients. We need to pay our bills. We want to succeed, and in our culture, success is often equated with revenue, growth, and visibility. But here’s the hidden cost of that pressure: it quietly distorts the way we show up. It tightens our voice. It leaks into our sales calls. It makes our content feel just a little bit off — even when we’re saying all the right things. And worst of all, it

If you want to do marketing that feels aligned, generous, and magnetic, you need space. Not just time on your calendar, but space in your mind, your energy, and your nervous system. Space to think clearly. Space to act with intention. Space to resist the pressure to conform to marketing norms that feel misaligned. Spaciousness isn’t a luxury. It’s the   precondition   that allows you to embody the very mindset the Magnet Model is built upon: one of service, curiosity, and qui

Have you ever felt like you're doing amazing work, but not enough people know about it? Like you're the "best-kept secret" in your industry? A surprising thing happened during a recent book circle discussion about my book   Unlock Your Impact . One of the participants shared that the theme that resonated most deeply with her was   spaciousness . As soon as she said it, something clicked. I felt the deep truth of it. At the same time, I was taken aback, because I actually neve

Have you ever felt like you're doing amazing work, but not enough people know about it? Like you're the "best-kept secret" in your industry? If so, you're not alone. Many entrepreneurs struggle with visibility far more than they realize. They think they have a "sales" problem or a "marketing" problem, when really, the root issue is that too few people know they exist. Maybe you've thought: "I just need to market myself better." "Maybe I need a better funnel. Or sharper messag

My definition of success First, a few numbers #1 Best Seller in 6 categories including small business, marketing and sales 215 people signed up for my launch team 10 book endorsements from known renowned marketers 22 podcasts and guest features in the last few months 2 articles in business magazines (including cover of Forbes Founder) 80 wonderful reviews 40 people attended my private book-launch-team-only training 101 books sold in 5 days 90 people registered for my launch p

Marketing can often feel like a daunting task for entrepreneurs, especially those who thrive on making an impact rather than focusing on sales strategies. Sophie, a speaker, author, and business coach, has redefined how mission-driven entrepreneurs approach marketing with her innovative Magnet Model.  After a 25-year career in the corporate world, Sophie transitioned into entrepreneurship. She founded The Magnet Model, her second company, to help professionals bring the joy t

Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: Definitions: What is a Manifesto? Why have a Manifesto? My process to discover, craft & communicate your Manifesto Where and how to use your Manifesto Some Examples  1. Definitions: What is a Manifesto? According to Merriam Webster, a Manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer.” I see a Manifesto as a document that allows

Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: What's wrong with the concept of Customer Journey What I propose instead A dose of reality (cold shower?) Two principles to live by (if you want to attract clients) 1. What's wrong with the concept of Customer Journey As entrepreneurs, our lifeblood is clients. We are always on a quest for the best way to appeal to our audience so that they will sign up for our programs.  A centr

Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: Simple definitions The problem with...

💎Unearthing and polishing diamonds💎 That's the work I do with my clients to bring their mission to light so it shines as a beacon and attracts their ideal clients. Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: The problem with Mission & Vision Simple definitions Think you don't have one? Think again! Why it matters My process to discover, craft & communicate your mission and vision Examples 1. The problem with Mission and