You’re walking down the street, lost in thought, when something catches your eye in a shop window. You stop to look and everything in this shop window is enchanting to you. You step in, almost without volition, you are pulled in.  What kind of shop would do that for you? Whether it’s baby clothes, jewelry making supplies (that would be me), old sci-fi TV show model kits (that would be my husband)... Pulling in the ideal customer who is sure to spend money there, is the job of

I am delighted to welcome  Jason Van Orden  to this issue of  The CONNECTION MATTERS Column Twice a month, I invite an entrepreneur to share their top 3 values, how they use them as a basis for their business, one strategy they have successfully used to attract clients and one question for my readers to consider and discuss inside the  Marketing Mutiny LinkedIn Group . Jason's bio Jason uses his Scalable Genius™ method to help coaches and consultants turn their existing conte

In my previous issues of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏, I busted a few myths about marketing and how to use LinkedIn : I’ve shown you that  you don’t have to sell  and I’ve explained what to do instead. I’ve busted the myth that  you need to know all about marketing  for it to work for you, and revealed that instead, you can just do what you do best, i.e. help people. I’ve shared that  you don’t need to do things that feel yucky  to you in your busin

I am delighted to welcome  Rachael Cumberland-Dodd  to this issue of Marketing Mutiny, inside The CONNECTION MATTERS Column .  Twice a month, I invite an entrepreneur to share their top 3 values, how they use them as a basis for their business, one strategy they have successfully used to attract clients and one question for my readers to consider and discuss inside the  Marketing Mutiny LinkedIn Group . Rachael's bio Rachael is an ex-corporate marketer turned niche-whisperer

I did it for the Freedom and then I forgot… I had  just got off a client call and I was energized, feeling on top of the world. I was grateful I chose to become an entrepreneur. Seeing the difference I made in my clients’ business was exhilarating.  To reward myself, and revel in the freedom of entrepreneurship, I decided to take a 2 hour lunch break and take my kid out for ice cream. I remember thinking: “Wow, this is the big reason I took this path: I get to work with clien

Whether you’ve decided to become a coach, write a book or set up your practice, you want to help others with your gifts and experience. You’re excited to finally do it the way you know it needs to be done.  Perhaps you were in a corporate environment, not able to fully explore your gifts, or perhaps you were given strict guidelines on how the work should be performed.  Either way, you yearned to be free of those shackles and now you’ve finally done it!  You’ve hung up your sh

Hi! I’m Sophie Lechner. Welcome to  The CONNECTION MATTERS Column My goal for this column is to help YOU in accomplishing your big mission and in attracting clients so you can continue your important work.  First let me introduce myself. Photo of me in a pink tee-shirt and a necklace I made! I help mission-driven entrepreneurs to find their audience on LinkedIn and engage with them so they can spread their message, share their gifts and grow their income. Even though I’ve bee