Have you ever felt like you're doing amazing work, but not enough people know about it? Like you're the "best-kept secret" in your industry? If so, you're not alone. Many entrepreneurs struggle with visibility far more than they realize. They think they have a "sales" problem or a "marketing" problem, when really, the root issue is that too few people know they exist. Maybe you've thought: "I just need to market myself better." "Maybe I need a better funnel. Or sharper messag

My definition of success First, a few numbers #1 Best Seller in 6 categories including small business, marketing and sales 215 people signed up for my launch team 10 book endorsements from known renowned marketers 22 podcasts and guest features in the last few months 2 articles in business magazines (including cover of Forbes Founder) 80 wonderful reviews 40 people attended my private book-launch-team-only training 101 books sold in 5 days 90 people registered for my launch p

Marketing can often feel like a daunting task for entrepreneurs, especially those who thrive on making an impact rather than focusing on sales strategies. Sophie, a speaker, author, and business coach, has redefined how mission-driven entrepreneurs approach marketing with her innovative Magnet Model. After a 25-year career in the corporate world, Sophie transitioned into entrepreneurship. She founded The Magnet Model, her second company, to help professionals bring the joy t

Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: Definitions: What is a Manifesto? Why have a Manifesto? My process to discover, craft & communicate your Manifesto Where and how to use your Manifesto Some Examples 1. Definitions: What is a Manifesto? According to Merriam Webster, a Manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer.” I see a Manifesto as a document that allows

Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: What's wrong with the concept of Customer Journey What I propose instead A dose of reality (cold shower?) Two principles to live by (if you want to attract clients) 1. What's wrong with the concept of Customer Journey As entrepreneurs, our lifeblood is clients. We are always on a quest for the best way to appeal to our audience so that they will sign up for our programs. A centr

Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: Simple definitions The problem with...

💎Unearthing and polishing diamonds💎 That's the work I do with my clients to bring their mission to light so it shines as a beacon and attracts their ideal clients. Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: The problem with Mission & Vision Simple definitions Think you don't have one? Think again! Why it matters My process to discover, craft & communicate your mission and vision Examples 1. The problem with Mission and

You’re walking down the street, lost in thought, when something catches your eye in a shop window. You stop to look and everything in this shop window is enchanting to you. You step in, almost without volition, you are pulled in. What kind of shop would do that for you? Whether it’s baby clothes, jewelry making supplies (that would be me), old sci-fi TV show model kits (that would be my husband)... Pulling in the ideal customer who is sure to spend money there, is the job of

I am delighted to welcome Jason Van Orden to this issue of The CONNECTION MATTERS Column Twice a month, I invite an entrepreneur to share their top 3 values, how they use them as a basis for their business, one strategy they have successfully used to attract clients and one question for my readers to consider and discuss inside the Marketing Mutiny LinkedIn Group . Jason's bio Jason uses his Scalable Genius™ method to help coaches and consultants turn their existing conte

In my previous issues of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏, I busted a few myths about marketing and how to use LinkedIn : I’ve shown you that you don’t have to sell and I’ve explained what to do instead. I’ve busted the myth that you need to know all about marketing for it to work for you, and revealed that instead, you can just do what you do best, i.e. help people. I’ve shared that you don’t need to do things that feel yucky to you in your busin