Why did you start your business?
- Mar 28, 2025
- 2 min read
I am delighted to welcome Rachael Cumberland-Dodd to this issue of Marketing Mutiny, inside The CONNECTION MATTERS Column.
Twice a month, I invite an entrepreneur to share their top 3 values, how they use them as a basis for their business, one strategy they have successfully used to attract clients and one question for my readers to consider and discuss inside the Marketing Mutiny LinkedIn Group.
Rachael's bio
Rachael is an ex-corporate marketer turned niche-whisperer & messaging guide. She helps coaches, consultants, and leaders who are fed up with being unseen and unheard, get to the heart of what they do, why they do it, and for whom. Why? So they can market their mission with more ease, and less urgh - plus attract the best-fit clients.
Rachael's question for our discussion in the LinkedIn group
Why did you start your business? Write out “I didn’t start this business for money, I started this business for much bigger reasons… I started this business because…”. And then ask why again. And then ask why again.
Links to where we can find Rachael:
Website: https://feedmarketing.gg/
Rachael’s gift:
My no-strings, no-sell Marketing Clarity Call helps busy biz owners get unblocked, inspired and motivated. I can help if you're...
Struggling to explain what you do so people get it (and wanna work with you)
New to business and looking for a few simple steps to get your first clients
Looking to get unstuck (or motivated) in creating content and generate ideas that feel totally 'you'
Thank you Rachael!!
We'll see you in the LinkedIn group with answers to your question and to ask our own questions and discuss how we could apply this in our businesses!
Sneak Preview
Here’s a glimpse of who will be featured over the coming weeks and months. Subscribe to this newsletter now so you don’t miss any of them!
Natalie King Solveig Petch Andy Mort And more!!!
Here’s to diving into WHY we started our business!
P.S.: When you’re ready, here are 3 ways I can help you leverage LinkedIn
Want to create 6 months worth of content in 1 day? Join us inside The MAGNET Content Workshop - NEXT SESSION AUGUST 18TH
Want examples for what to post? Download How To Become A Client Magnet With These 5 High-Converting Posts, an interactive guide that will show you what types of posts you can write, with benefits, how-to’s, and links to LinkedIn examples.
Want to attract your ideal clients to you like a magnet? Join The Client MAGNET Lab, launching on September 18th
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