When you hear "book launch," you probably think about marketing. Emails. Social posts. Podcast interviews. Maybe some ads. Those things can help people discover your book. But for an entrepreneurial author, I think there's a much bigger opportunity. Your book launch can be a relationship-building campaign. Instead of asking, "How many people can I get to see my book?" ask, "Who do I want to spend more time with because of this book?" That changes how you build your launch tea

Before you spend six months writing a book, I want you to do something that has nothing to do with writing. Talk to the people you think will read it. You may be an expert on your topic, but that doesn't automatically mean you know which part of your expertise your ideal reader most needs in a book. How do they describe the problem? Do they even know they have the problem you want to solve? What have they already tried? And is this something they care enough about to spend ti

Most of the entrepreneurs I talk to have no shortage of ideas about what to do next. There’s a post to write, a program to build, a page to rewrite, a new platform to try, and each of them sounds perfectly reasonable. The trouble is that when you have no clear anchor, every strategy feels equally valid and equally suspect, so you end up choosing in the dark. When you have no clear anchor, every strategy feels equally valid and equally suspect. That’s why so many of us have th

Last week, I shared here how I built a community back in March, said I'd launch it in April, and then spent six months letting other things, real things, (a workbook, an audiobook, a second small project,) take the space I'd set aside for it. Every delay made sense on its own. Looking back at all of them together, I finally saw what was actually going on. I was making every one of those calls by myself. The Magnet Hub Community is now open! Building something good doesn't te

Back in March, I posted here that I was building something new: a community for mission-driven entrepreneurs who want to build a business that reflects their values, with real support instead of doing it all alone. I asked what would make a community like that genuinely valuable to you, and I read every single response. I called it the Magnet Hub, and I said I'd launch it in April. Then April arrived, and the Unlock Your Impact Workbook pre-launch swallowed the time I'd set a

Bookmas 2026 is a high-impact promotional movement for business and non-fiction authors that kicks off on July 1st. This extended runway is designed to build massive momentum, driving consistent book sales, social engagement, and a steady stream of reader reviews leading up to the holiday season. Connect with Summer Diya Selva on LinkedIn: / diyaselva Connect with Sophie Lechner on LinkedIn: / sophielechner PURCHASE Unlock Your Impact HERE: https://www.amazon.ca/Unlock

What if marketing didn’t feel pushy, salesy, or soul-destroying? In this episode of #frompage2stage, LinkedIn and marketing coach Sophie Lechner reveals a radically different approach to business growth — one built on attraction, authenticity, and deep connection rather than tactics and pressure. Sophie shares her journey from corporate law and global companies to becoming the creator of the Magnet Model — a framework for magnetic client attraction designed especially for ent

I want to introduce you to someone else I've been writing for and about for years: Irene. Four years into her consulting practice, Irene has already reached the kind of success most entrepreneurs spend a career chasing. She's a recognized authority in her field, invited to speak at events across four continents. More than one way to grow Most people in Irene's position focus on the obvious way to grow: bring on more consultants, build a bigger team, take on more clients. Iren

Today I'd like to introduce you to someone else I've been writing for and about for years. Lawrence has been an executive coach for three years, and by any reasonable measure, he's made it: he only works with clients he loves, referrals come in steadily, his name carries weight in his field, and he's built real financial stability, the roller coaster years well behind him. Missing the pickups Lawrence built his practice to help executives find work-life balance, and he keeps

I want to introduce you to someone else I've been writing for and about for years: Vivian. Viv started her wellness practice three years ago, and she's doing everything an entrepreneur is supposed to do: she goes to networking events, she sends regular emails to her list, she posts on social media... But somehow it doesn’t feel like it’s enough. The feast and famine cycle Viv's revenue moves in waves. Some months she's fully booked and other months her calendar is sparse, and