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The Magnet Model Blog
Are You a Best-Kept Secret?
Have you ever felt like you're doing amazing work, but not enough people know about it? Like you're the "best-kept secret" in your...
Anatomy of a Successful Book Launch
My definition of success First, a few numbers #1 Best Seller in 6 categories including small business, marketing and sales 215 people...
Magnetic Client Attraction: Sophie’s Revolutionary Magnet Model
Marketing can often feel like a daunting task for entrepreneurs, especially those who thrive on making an impact rather than focusing on...
Taking a Stand: The Power of a Manifesto
Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: Definitions: What is a Manifesto? Why...
The Commonly Misunderstood "Customer Journey"
Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: What's wrong with the concept of...
Unique positioning: What is it and how to get it?
Here's what you'll find in this issue of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏: Simple definitions The problem with...
The Mission You Didn't Know You Had
💎Unearthing and polishing diamonds💎 That's the work I do with my clients to bring their mission to light so it shines as a beacon and...
Are people walking past your shop window?
You’re walking down the street, lost in thought, when something catches your eye in a shop window. You stop to look and everything in...
Aligning Your Business To Your Strengths: Jason Van Orden
I am delighted to welcome Jason Van Orden to this issue of The CONNECTION MATTERS Column Twice a month, I invite an entrepreneur to...
Get results on LinkedIn with The MAGNET Model
In my previous issues of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏, I busted a few myths about marketing and how to use...
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