How to stop applying other people's approaches and build marketing that's actually your own There's a kind of silence that happens after you implement a strategy that was supposed to work, and it doesn't. It’s not a dramatic crash or anything you can point to. Just... silence from low engagement, calls that don't convert, or content that falls flat. It’s a growing awareness that you're doing all the things and still not moving. And then the thought that follows, more often th

You’ve written your book, finished the edits, and published. But now what? Too many authors assume the hard part is over once the book is available. Without a clear launch strategy, they end up with a product but no plan. No reviews, no visibility, no path for turning readers into clients or opportunities. The result? A book that quietly disappears instead of building momentum. That’s why I help authors build intentional launch strategies that lead to 50+ Amazon reviews and c

There’s a pattern I keep seeing. It shows up in different ways, but underneath, it’s the same thing. Someone is showing up. They’re posting, sharing, explaining their work. And yet… It feels harder than it should. Here are a few versions of that pattern: You sit down to write something, and you’re not quite sure where to start You can explain your work in a conversation, but not as easily in writing You find yourself describing what you do differently depending on who you’r

Lessons from a recent magazine interview (things I hadn’t connected this way before) I was doing everything right. My website was polished, my materials were strong, and I showed up consistently. And still… clients weren’t coming. At the time, I thought I had a marketing problem. Something interesting happens when you look back on your entrepreneurial journey with a bit of distance. You don’t just remember what happened, you start to understand it differently. I was recen

Episode Description Fan Mail: Tell Wendy how you're saying yes to yourself! Get all the details here for the Paris Christmas Market: marche-de-noel-paris-notre-dame.fr Treat yourself to gorgeous peonies from the Phineas Wright House! Enroll in this 3 week peony subscription and you'll receive 2 dozen gorgeous peony stems each week, harvested at the perfect stage for a long vase life. Pick up in Bolton, MA. Get all the details here: https://www.phineaswrighthouse.com/the-shop/

Marketing has a bad name. Sophie Lechner, founder of The Magnet Model and LinkedIn coach, talks with host Michi why so many mission-driven entrepreneurs resist marketing, how clarity around mission, message, and movement changes everything, and what it really means to build a business that’s successful and aligned. Sophie Lechner is a speaker, author, and business coach who helps mission-driven entrepreneurs who hate marketing. She teaches client attraction focused on relatio

Episode Overview: In this episode, David Newman sits down with Sophie Lechner to discuss her new book, Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs who Hate Marketing . Sophie shares how she transitioned from a 20-year corporate marketing career to finding her authentic voice, and introduces her "Magnet Model". This episode is a must-listen for mission-driven entrepreneurs, consultants, and coaches who want to attract high-value clients wit

Episode Description Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach? This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effectively to market their books. Discover how the Magnet Model—focused on

Episode Description Today’s guest is on a mission to guide mission-driven entrepreneurs toward their audience, fostering genuine engagement that spreads their message far and wide. After a 25-year corporate career, she found her true calling as an entrepreneur. Her LinkedIn activities over the last two decades have led her to speaking engagements, podcast features, client acquisitions, and even a Forbes interview. Her brainchild, The MAGNET Model, helps entrepreneurs build th

Episode Description: Marketing doesn’t have to feel manipulative. In this powerful and grounded episode of Mission Driven You, Will sits down with Sophie Lechner, author of Unlock Your Impact, to explore how mission-driven entrepreneurs can grow their influence—without selling their soul. If you've ever felt allergic to funnels, frustrated by formulas, or disconnected from your audience because “marketing” feels off-brand for your values, this episode is for you. Sophie share