Many of the entrepreneurs I meet think of their LinkedIn profile as a summary of their professional life, a tidy list of roles, degrees, and professional milestones. But your profile is so much more than that. Your profile is the space where people first meet YOU, the person . And here’s the piece no one talks about: the reason most profiles fall flat isn’t just how they’re written — it’s what’s missing beneath the surface . You can’t write a magnetic profile by copying a