I want to introduce you to someone else I've been writing for and about for years: Irene. Four years into her consulting practice, Irene has already reached the kind of success most entrepreneurs spend a career chasing. She's a recognized authority in her field, invited to speak at events across four continents. More than one way to grow Most people in Irene's position focus on the obvious way to grow: bring on more consultants, build a bigger team, take on more clients. Iren

Today I'd like to introduce you to someone else I've been writing for and about for years. Lawrence has been an executive coach for three years, and by any reasonable measure, he's made it: he only works with clients he loves, referrals come in steadily, his name carries weight in his field, and he's built real financial stability, the roller coaster years well behind him. Missing the pickups Lawrence built his practice to help executives find work-life balance, and he keeps

I want to introduce you to someone else I've been writing for and about for years: Vivian. Viv started her wellness practice three years ago, and she's doing everything an entrepreneur is supposed to do: she goes to networking events, she sends regular emails to her list, she posts on social media... But somehow it doesn’t feel like it’s enough. The feast and famine cycle Viv's revenue moves in waves. Some months she's fully booked and other months her calendar is sparse, and

I want to introduce you to someone I've been writing for, and about for years: Dan. Dan started his coaching business four years ago, and he feels stuck. He's good at what he does. The problem is barely anyone knows he exists. Dan calls himself a "best kept secret," a phrase that gets me every time, because so many of you have used words like these to describe yourselves or someone you know. The only real way to find out what Dan does is to talk to him directly, and not enou

As a science and technology policy consultant and founder of the Science & Technology Policy Academy, Deborah D. Stine has spent decades working at the intersection of government, academia, and public policy. Organizations regularly hire her for analysis and advisory work, and her expertise is widely recognized. When I met Debbie, she had something many entrepreneurs spend years trying to build: deep expertise, a respected professional reputation, and a large network. But beh

I recently wrapped up my second Unlock Your Impact Fireside Series, and I want to share some of what came up, because I think a lot of people outside that room are living the same things. The Fireside is a small-group experience built to explore thoughtfully what it would mean to approach your marketing differently. Before you do marketing differently, you have to think differently about it So unlike most other programs, the Fireside Series is not about implementing anything

How to stop applying other people's approaches and build marketing that's actually your own There's a kind of silence that happens after you implement a strategy that was supposed to work, and it doesn't. It’s not a dramatic crash or anything you can point to. Just... silence from low engagement, calls that don't convert, or content that falls flat. It’s a growing awareness that you're doing all the things and still not moving. And then the thought that follows, more often th

There’s a pattern I keep seeing. It shows up in different ways, but underneath, it’s the same thing. Someone is showing up. They’re posting, sharing, explaining their work. And yet… It feels harder than it should. Here are a few versions of that pattern: You sit down to write something, and you’re not quite sure where to start You can explain your work in a conversation, but not as easily in writing You find yourself describing what you do differently depending on who you’r

Lessons from a recent magazine interview (things I hadn’t connected this way before) I was doing everything right. My website was polished, my materials were strong, and I showed up consistently. And still… clients weren’t coming. At the time, I thought I had a marketing problem. Something interesting happens when you look back on your entrepreneurial journey with a bit of distance. You don’t just remember what happened, you start to understand it differently. I was recen

First, how it came about A free PDF workbook was available for readers of the Unlock Your Impact book, to help implement what was described in the book. However, the feedback I received was that it was overwhelming, it wasn't clear where each exercise was going, or how the work would lead to a different way of doing marketing. Ouch! I realized the work needed to be presented in a more manageable way. So here's what I added: Short video introductions for each chapter to orien