There’s a pattern I keep seeing. It shows up in different ways, but underneath, it’s the same thing. Someone is showing up. They’re posting, sharing, explaining their work. And yet… It feels harder than it should. Here are a few versions of that pattern: You sit down to write something, and you’re not quite sure where to start You can explain your work in a conversation, but not as easily in writing You find yourself describing what you do differently depending on who you’r

Lessons from a recent magazine interview (things I hadn’t connected this way before) I was doing everything right. My website was polished, my materials were strong, and I showed up consistently. And still… clients weren’t coming. At the time, I thought I had a marketing problem. Something interesting happens when you look back on your entrepreneurial journey with a bit of distance. You don’t just remember what happened, you start to understand it differently. I was recen

First, how it came about A free PDF workbook was available for readers of the Unlock Your Impact book, to help implement what was described in the book. However, the feedback I received was that it was overwhelming, it wasn't clear where each exercise was going, or how the work would lead to a different way of doing marketing. Ouch! I realized the work needed to be presented in a more manageable way. So here's what I added: Short video introductions for each chapter to orien

The idea for this calendar didn’t come from a strategy meeting or a marketing brainstorm. It came from something much simpler: my monthly co-working sessions. Every time we meet, I offer a prompt to help everyone get started. And without fail, the same thing happens: people look up, surprised, and say some version of: “I didn’t realize I had so much to say.” One prompt, and suddenly they’re writing post after post. Ideas come easily. Their voice comes through. They reconn

Maybe you have an "old" email list and want to revive it, or you simply haven't emailed in a while This question came up during the Q&A segment of my co-working session yesterday. At some point, many entrepreneurs look at their email list and feel a mix of curiosity and hesitation. The list is there. People once raised their hand. But it’s been a while. Their lives may have changed. Your work has certainly evolved. And the question quietly sitting underneath is: Where do I

Many of the entrepreneurs I meet think of their LinkedIn profile as a summary of their professional life, a tidy list of roles, degrees, and professional milestones. But your profile is so much more than that. Your profile is the space where people first meet YOU, the person . And here’s the piece no one talks about: the reason most profiles fall flat isn’t just how they’re written — it’s what’s missing beneath the surface . You can’t write a magnetic profile by copying a

The online space has never been noisier. With AI making it easier than ever to churn out content, the volume of voices has skyrocketed. For entrepreneurs, this means that standing out is not just a challenge—it’s a survival skill. But here’s the paradox: the very tool driving this tidal wave of sameness can also be the key to your uniqueness. The Real Differentiator Isn’t More Content Your potential clients are overwhelmed with posts, newsletters, and ads. What they crave is

How Avital Built a Thriving Business with the Guild Avital Spivak never thought of herself as a marketer. As a Tech Confidence Coach , she loves helping solopreneurs clear their tech blocks so they can show up online with clarity and confidence, like the high-value professionals they are. She’s passionate about her work and great at what she does — but when it came to marketing her own business, things felt fuzzy and overwhelming. “I didn’t even realize I needed marketing,”

If you’ve read this far in the Spaciousness Series, you’ve already felt what it points to: a way of working, creating, and being that feels more human, more grounded, and more connected. Throughout this journey, we’ve explored how spaciousness: Is a precondition for marketing that resonates Helps us unhook from financial pressure so we can show up with clarity and calm Creates the mental and emotional room for deep listening and authentic connection Is often the real go

Spaciousness isn’t only personal. It’s relational. Because we don’t just create marketing alone. We create it in dialogue, with our audience, our clients, our peers, our collaborators. And in those spaces, the way we show up shapes what’s possible. Spaciousness in community looks like: Listening without fixing Responding without rushing Giving people the benefit of the doubt Leaving space for silence, reflection, and emergence In your group programs, this might mean pausing