Episode Description In this episode of The Cookbook, host Iris Goldfeder interviews Sophie Lechner, who shares her unique journey from a corporate career to becoming a LinkedIn coach. Sophie discusses the importance of building connections, the power of storytelling in marketing, and how to create a compelling LinkedIn profile. She emphasizes the need for entrepreneurs to understand their 'why' and how to effectively communicate their mission to attract clients. The conversat

Episode Description 340 Unity in Connectedness How we present ourselves with our intentions and energy is as important as a freshly pressed suit when building community and connection in both our work and personal lives. In helping others and accepting help, by being positive and allowing positivity to thrive, in accepting ourselves and others we can build true connectedness. In this episode Sarah Elkins and Sophie Lechner discuss the importance of connectedness in our lives

Episode Description Whether you're building a small business or leading a purpose-driven organisation, this episode will give you some super-powered methods to strengthen your mindset, clarify your message, and achieve entrepreneurial success. In this interview for the Rising Resilient series, we welcome back Sophie Lechner, Business Strategist and LinkedIn Coach for Mission-Driven Entrepreneurs. Sophie shares her expertise on empowering entrepreneurs to build confidence in b

Episode Description Join us for an intimate conversation with Sophie Lechner, LinkedIn coach turned author, as she reveals the journey behind her new book "Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing." Perfect for coaches looking to expand their impact, this episode explores how to transform your coaching expertise into a book while staying true to your mission. Sophie shares invaluable insights about reframing marketing

Episode Description Sophie Lechner is a former practicing lawyer turned business coach, speaker, and author with two decades of LinkedIn expertise. She helps mission-driven professionals turn marketing from a chore into a joy, enabling them to attract clients like a magnet rather than chase them down. Sophie is the creator of The MAGNET Model, a framework that simplifies client attraction and relationship-building on LinkedIn. She has spoken globally, including at Oxford Univ

https://jayallyson.com/podcast/using-linkedin-for-lead-generation/ SHOW NOTES FOR THIS EPISODE In this episode, I’m joined by the delightful Sophie Lechner, founder of the Global Growth Experience, and we’re talking about some juicy leveraging tactics for using LinkedIn for lead generation. Over the last 15 years, Sophie has built a large global network on LinkedIn that has led to speaking engagements, podcast invitations and an interview in Forbes. She speaks, consults and c

First, how it came about A free PDF workbook was available for readers of the Unlock Your Impact book, to help implement what was described in the book. However, the feedback I received was that it was overwhelming, it wasn't clear where each exercise was going, or how the work would lead to a different way of doing marketing. Ouch! I realized the work needed to be presented in a more manageable way. So here's what I added: Short video introductions for each chapter  to orien

The idea for this calendar didn’t come from a strategy meeting or a marketing brainstorm. It came from something much simpler: my monthly co-working sessions. Every time we meet, I offer a prompt to help everyone get started. And without fail, the same thing happens:   people look up, surprised, and say some version of: “I didn’t realize I had so much to say.” One prompt, and suddenly they’re writing post after post.   Ideas come easily. Their voice comes through. They reconn

Maybe you have an "old" email list and want to revive it, or you simply haven't emailed in a while This question came up during the Q&A segment of my co-working session yesterday. At some point, many entrepreneurs look at their email list and feel a mix of curiosity and hesitation. The list is there. People once raised their hand. But it’s been a while. Their lives may have changed. Your work has certainly evolved. And the question quietly sitting underneath is:   Where do I

Episode Description What if marketing felt genuine? In episode 14 of The Empathic Leader, Dr. Melissa Robinson-Winemiller chats with LinkedIn strategist and author Sophie Lechner about how empathy and real connection can totally change how we do business. We dive into her multicultural roots, why human-centered marketing beats tactics, and how coaches can protect their energy while still showing up fully for clients. Sophie also gives us a peek behind the scenes of her book U