How to stop applying other people's approaches and build marketing that's actually your own There's a kind of silence that happens after you implement a strategy that was supposed to work, and it doesn't. It’s not a dramatic crash or anything you can point to. Just... silence from low engagement, calls that don't convert, or content that falls flat. It’s a growing awareness that you're doing all the things and still not moving. And then the thought that follows, more often th