Biz Book Pub Hub w/ Avish Parashar, Luci McKean, and Sophie Lechner

Before you spend six months writing a book, I want you to do something that has nothing to do with writing.

Talk to the people you think will read it.

You may be an expert on your topic, but that doesn't automatically mean you know which part of your expertise your ideal reader most needs in a book.

How do they describe the problem? Do they even know they have the problem you want to solve? What have they already tried? And is this something they care enough about to spend time reading a book about?

Those conversations might confirm that you're on exactly the right track. They might also cause you to change the positioning, narrow the audience, or rethink the book entirely.

I'd much rather discover that before you've written 40,000 words.

This is a big part of why I created the Author ROI Lab. It's designed for entrepreneurs who are considering writing a book and want to test whether the idea makes sense before investing all that time and effort.

If you're considering a business book and want to make sure you're writing a book that can support your business goals, learn more about the Author ROI Lab at www.BookLaunchBrainstorm.com.

And now, let's meet today's panelists.

Avish Parashar wrote “Say "Yes, And!" to Change: How to Harness Change, Unlock Brilliance, and Transform Apathy into Excitement,” a practical guide that uses improv principles to help people respond to change with more flexibility and turn resistance into forward motion.

Luci McKean wrote “Protocols For All: 50 Practical Structures to Ensure Engagement, Deepen Learning, and Improve Facilitation Skills,” a hands-on resource for facilitators and educators who want stronger participation and more effective group learning.

Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a guide for entrepreneurs who want to attract clients through relationships and a more natural approach to marketing.