Get results on LinkedIn with The MAGNET Model
- Sophie Lechner
- Mar 28
- 3 min read
In my previous issues of 𝑻𝒉𝒆 𝑪𝑶𝑵𝑵𝑬𝑪𝑻𝑰𝑶𝑵 𝑴𝑨𝑻𝑻𝑬𝑹𝑺 𝑪𝒐𝒍𝒖𝒎𝒏, I busted a few myths about marketing and how to use LinkedIn :
I’ve shown you that you don’t have to sell and I’ve explained what to do instead.
I’ve busted the myth that you need to know all about marketing for it to work for you, and revealed that instead, you can just do what you do best, i.e. help people.
I’ve shared that you don’t need to do things that feel yucky to you in your business, just because those are the common, most well publicized ways to do business. And I showed you how to craft a business around your life instead of the other way around.
And I wrote about not posting constantly as just another to-do on your list.
Now that we’ve lifted all this weight off our shoulders and can finally breathe a huge sigh of relief, let’s dive into what we can do instead to bring in the results we want.
How to get the results we want on LinkedIn
After using LinkedIn for 20 years, building 2 businesses exclusively by using LinkedIn, and coaching over 100 entrepreneurs on how to grow your business on LinkedIn, here’s what I’ve found:
LinkedIn is the ideal platform for mission-driven entrepreneurs who want to grow their business and also spread their message
There are lots of ways of using LinkedIn that waste a lot of time and bring only frustration
There are strategies that can bring you the clients you need while expanding your reach and sharing your message. I developed these based on everything I’ve learned through doing and coaching.
I have brought these strategies together into a system I call the MAGNET Model because at the center of it all, it’s based on attracting people to you (like a magnet) as opposed to pushing your stuff onto them as many marketers teach you to do.
I shared the MAGNET Model in a workshop on Wednesday August 30th 2023 (see below for a link to the replay)
I invite you to discover with me:
💝 What makes a business a Sustainable Mission-Driven Business and the 3 outcomes you need to get you there
🔑 The 3 key drivers to get clients reaching out to you on LinkedIn and how to activate them in your business
❓ The Black Box Effect, and how to know if you’ve fallen victim to it
👏How to make LinkedIn work for YOU (mission-driven entrepreneurs who hate self-promotion and want to focus on helping clients)
This workshop is for you if you are...
An entrepreneur, coach, consultant or small business owner
Passionate about helping others
Have a proven offer
Have a message that makes a difference
Tired of sinking time and effort into marketing and social media and not getting clients from it
You hate self-promotion and manipulative tactics
And you want
Ideal Clients knocking on your door
Referrals and media opportunities coming your way
To share your message to a wider audience in a way that is fun and brings you clients
To make money AND make an impact
To build a sustainable business that works for your life and keeps you in your zone of genius
An interactive workshop with actionable take-aways
The workshop was interactive, with questions for you to answer, and exercises to do, as well as quick implementation tips you can go and apply right away (after the workshop!).
Watch the replay by clicking here (no sign up required): Access Replay of the Workshop
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