Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner

Episode Description

I have a weakness for walls of text. I really do.

See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media.

And it's a problem because while the content may be good and fondly like to believe that it is, it's hard to read. This is important everywhere, but it's especially important on social media.

And I've never been a huge fan or a super user of it, which means I've never been great at configuring things in the right way to perform the best. But there are so many experts who are so, so good at it, for which I am profoundly grateful because so many of them are so generous with their knowledge.

We are talking with one of those experts today, and she's got some strong opinions about the length of content that belongs in LinkedIn, as well as the topics, the relationship building, the role of LinkedIn to business, and how podcasters can take advantage of it.

is the creator of, and she helps mission driven entrepreneurs find their audience on LinkedIn and build relationships with them so that they can spread their message and grow their own businesses.

If you want strategies that you can use today to improve your LinkedIn game, listen to the episode or read the blog post here: https://podcastingforbusiness.com/73

Tune in to the full episode to learn about:

The strengths of LinkedIn as a platform

How to make LinkedIn work for podcasters

LinkedIn mistakes and best practices

The ideal LinkedIn post from Sophie Lechner

Relationship building with podcast hosts and guests

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Key Quotes

"In this day and age, if we want a book, we'll go get a book. You're serving yourself, right? You want people to read it, so make it so the text will just jump into their brain without having to make any effort." - Sophie Lechner

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