STP 87 | The Magnet Model: How to Attract Clients by Leading with Your MissionScaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

The Magnet Model: How to Attract Clients by Leading with Your Mission

Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery

In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion into purpose and learn how to connect better and engage with your audience.

00:00 Welcome to the Scaling Therapy Practice

00:22 Introducing Special Guest Sophie Lechner

01:07 Sophie's Background and Passion for Connections

02:34 The Journey of Course Creation

05:21 Challenges and Lessons in Course Creation

07:45 Pivoting to LinkedIn Coaching

10:48 Building a Business Around LinkedIn

23:22 Developing the Magnet Model

25:26 Current Offerings and Future Plans

30:13 Final Thoughts and Key Drivers