How to Best Unlock the Power of LinkedIn for Your Book Marketing Strategy – BM420

Episode Description

Have you ever wondered how LinkedIn can supercharge your book marketing strategy?

In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy.

Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.

Key takeaways:

Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.

Build deeper connections and conversations around your book.

Batch your content to maintain a consistent presence so you can focus on engaging your audience.

Make a great first impression and convey your book’s message with a strong LinkedIn profile

Comment, share, and link content to increase visibility and attract more followers

Tune in to harness the full potential of LinkedIn and elevate your book marketing game.

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