If you...
Are a mission-driven entrepreneur, coach, consultant, author or small business owner
Are passionate about helping others
Feel like you're the best-kept secret in your field, constantly chasing leads
Struggle to "promote yourself", to find that balance between bland and braggy
Have no time to take a course or program
And you want...
To truly differentiate yourself
To share your message because you know it can make a difference
Your ideal clients to feel compelled to learn more and contact you
And you want this done FAST
Then A VIP Day is the solution for you
What's possible with a VIP Day?
A few examples
Your LinkedIn Profile
Once you have your profile dialed in, you will have a thriving online space for your business, where your prospects can discover you and be excited to engage with you and your mission.
Your Magnetic Profile
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Positions you as an authority
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Showcases you and your work
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Captures your passion and personality
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Is your best client attraction tool
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Gets your ideal clients to reach out
Past clients often re-write their marketing materials based on their new profile.
Unlock Your Impact
Based on my book "Unlock Your Impact: The Roadmap to Magnetic Client attraction for Entrepreneurs Who Hate Marketing" we work together to customize your own plan to apply the Magnet Model in your business.
Your Customized Roadmap
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Prioritizes the strategies to focus on
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Streamlines your client attraction path
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Aligns your marketing with your values
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Turns your marketing into a joy
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Gives you absolute clarity on next steps
Past clients appreciate the clear plan that gets them back in their zone of genius.
Path-to-Yes Content
Your marketing content needs to lead your ideal clients to you. You meet them where they are and help them learn how you can give them the transformation they need, while they grow to know, like and trust you
Your ready-to-post content
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Includes a 3-month strategic plan
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Is based on your customer's journey
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Follows a clear path from post to call
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Gives you messaging that converts
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Gets you off the hamster-wheel
Past clients enjoy finally articulating what their prospects need to become clients.
My 20-year Love Affair With LinkedIn
Hi, I'm Sophie Lechner, LinkedIn Coach for Mission-Driven Entrepreneurs.
Even though I’ve been on LinkedIn since it launched 20 years ago, it wasn’t until March of 2020 when I fully realized how much LinkedIn is a black hole for most small business owners.
I worked for 25 years in global roles for Fortune 50 companies in Paris and New York. It was during that time that Linkedin launched and it quickly became my second home. I used it daily to connect with colleagues and family around the world.
Through LinkedIn I have met incredible experts, been invited to speak in several countries, and was interviewed for a Forbes article.
And when I left corporate to build my own company, I built the business almost ENTIRELY using LinkedIn.
“Help us! How are we going to find clients now?!?!?”
In March 2020, my fellow entrepreneurs were howling in pain as the world shut down, so I flew to the rescue and started coaching them on how to get clients with LinkedIn.
The Results Blew My Mind (and theirs)
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I helped a budding coach get from 0 to 500 connections in a few weeks
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I helped a consultant get several 5 & 6-figure contracts via LinkedIn
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I helped an online course instructor get several hundred sign-ups for her summit
With the MAGNET Model I was able to grow my connections from 0 to 500 in a few weeks. I've connected with many new people and built relationships that are helping me grow my business.
Anessa Collins
My first time co-hosting a summit and we had over 300 sign ups! I attribute much of this success to the power of using Sophie's MAGNET Model on LinkedIn.
Rebecca Cuevas
After working with dozens of clients I realized that there was a fundamental flaw in the way people are approaching marketing:
It’s less about what you can do;
it's about who you are at your core.
It’s this shift in your approach that is the key.
You need a different kind of strategy with your marketing.
The biggest mistakes I see entrepreneurs make is to either apply tactics that make them uncomfortable because they are not aligned with their values, or to just not do any marketing because they just dislike it so much.
Both mistakes come from the misconception that you need to sell yourself and prove your value. This makes the result unappealing and turns people away.
The good news is that all you need is to show up as a human. To make marketing work for you, bring yourself as a whole person, and passionately speak about your vision, your story, your passion, as you would to a friend, and then organically bring people into the conversation.
People will buy from you because they see you are aligned with their worldview. They share your values and appreciate your personality.
They will only consider your offer AFTER they have already decided (knowingly or not) that they want to work with you. So you need to share WHO YOU ARE.
I understood this because my clients who do well are able to make this shift.
Once they lean into their big vision and make sharing their message the central focus, rather than selling themselves or their offer, they can build a strategy that unlocks their impact.
How I built 2 businesses using LinkedIn
I looked back at what I had done to build my 1st company, finding partners on several continents, gathering a faculty of over 100 experts and speaking at global events. I studied my own process and reverse-engineered what I did, to create a roadmap that I could share with you.
I combined my 20-year knowledge of LinkedIn, the roadmap I had used to build a global business, and all the tools I had developed in my coaching sessions with entrepreneurs, and I created the MAGNET Model. It’s a roadmap for creating a powerful brand around your mission and creating the path to those vital conversations and sales.
What clients say:
Introducing:
The VIP Day
A Custom 1-on-1 Experience for Mission-driven Entrepreneurs
Who Want A Marketing System That Attracts And Converts Their Ideal Clients,
And Want It Done Fast
Here's How It Works:
Before Your VIP Day
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You fill out a short questionnaire
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I study your website & marketing
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We get on a 90 minute call
On Your VIP Day
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30-minute call in the morning
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You are available throughout the day for questions and to work on any additional information I might need
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30-minute call in the evening for debrief and next steps
After Your VIP Day
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You have 1 week of unlimited support
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30-minute closing call
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30-minute follow up call 1 month later
You Will Also Get
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Posting tools and resources
I will provide you with a post outline to help you structure impactful posts, a primer to write your first few posts called "15 Minutes to Unlock Your Posting Power" and an interactive guide called "How to Become a Client Magnet With These 5 High-Converting Posts", which will help you create different types of posts, with links to examples on LinkedIn.
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Access to Client Magnet Lab LinkedIn Online Course
Developed with the guidance of an instructional designer, the course curriculum covers everything you need to know to leverage LinkedIn for your marketing and business growth. The course includes short videos, templates, worksheets and examples.
With the right profile, everything changes...
"Both times I've worked with you, I've seen your deep skill in perception and understanding how to connect pieces together in a way that makes sense for the reader."
"Now my clients can see themselves in the work that we do."
Janice Francisco - TouchPoints Learning, Inc.
"Refreshing my brand had been on my to-do list for months but this was a very fast and easy process. You had such a clear plan, I felt very supported.
The profile looks amazing! That's a lot about me in a really brief snapshot. It would have taken me weeks to come up with this. It feels very visible without feeling salesy. Now showing up feels good"
Katherine Pomerantz - The Bookkeeping Artist
The investment
A VIP day with a Marketing Coach can run anywhere from $5,000 to $10,000
I charge $300/hour for coaching so my hours alone here would likely add up to $3600.
But I really want to help entrepreneurs transform their marketing, and I also enjoy working in a "sprint" format, so we see results fast!
So think about this:
How much is it worth to you to bring in clients without self-promotion or hard-selling? As for spreading your message and propelling your big mission into the world? I know that's priceless!
Because of my work with the Magnet Model, I was able to get a 6-figure contract and I now have a few more in the pipeline!
Jason Schurek
The investment for the VIP Day is US$2000.
Because I need to completely clear my calendar for a full day in order to give you my full undivided attention throughout our work together,
I can only take on two VIP Day clients each month.
What clients say:
Before working with Sophie, I was not happy with my LinkedIn profile, because it felt choppy and disjointed. I had originally started using LinkedIn in one professional context, and when that context changed, I didn't know how to integrate different facets of my professional life in a way that created a coherent picture on LinkedIn.
Sophie's wealth of knowledge of LinkedIn, her positive energy, and her belief that I could do it, were very helpful as she guided me step by step to optimize my use of LinkedIn. She was patient, and had a structured process that took away all the anxiety"
Sophie’s process helped me blend the different facets of my professional life together into a coherent whole that presents a 360-degree view of my programs, services, and skills.
Now I feel that my LinkedIn profile represents me accurately. It’s me showing up in different aspects of who I am and what I can do to help my clients and customers
As a direct result of working with Sophie, I now feel proud of my LinkedIn profile. I am excited to share it with people, and I feel it's attracting the right colleagues, the right connections that I can network with, so that we can provide benefit and value to each other.
If you have the opportunity to work with Sophie, go for it. It's a game changer. I’m so glad I did!
Rebecca Cuevas
Founder and CEO
Learn and Get Smarter, Inc.
Book Your VIP Day to start attracting clients like a Magnet!
IMAGINE... PEOPLE REACH OUT TO ASK HOW THEY CAN WORK WITH YOU... AND THEY'RE YOUR IDEAL CLIENTS!
If you've read this far, then you're serious about getting help to make your marketing really magnetic. Although you've already got a solid offer and know who your target audience is, your current marketing is just not giving you the results you want.
And you know you can do better.
You just need someone to help you get it done!
Imagine if you felt totally confident that your marketing was saying the right things (without being salesy)
And that it attracted your ideal clients into conversation with you that lead to signing up with you.
And people were downloading your lead magnet & getting on your email list,
And you were having conversations with like minded people who get on board with your mission and start spreading your big message along with you.
And the BEST part is that you were having fun throughout the whole process!
No need to suffer from "boring messaging" anymore.
Let's DO THIS together!
Talk soon,
Sophie
That's where the VIP DAY comes in