The MAGNET Guild

The Guild is a combination mastermind and high-touch coaching circle for coaches, consultants, and entrepreneurs who know their work changes lives but struggle to attract enough clients or hate marketing.

With the Guild you attract right-fit clients with an approach that inspires and energizes you.

Like their medieval namesakes, Guild Members work together long term to hone their craft, build their credibility and reputation, establish relationships and support each other.

The Magnet Guild is where you apply the Magnet Model to your business with structure, feedback, and community.

With the Magnet Model, you:

Clarify your Mission by turning the change you’re here to lead into words that attract, and uncovering the life patterns that reveal your true calling and set you apart.
Sharpen your Message by mapping belief shifts across your client’s journey, and by rethinking selling itself, turning every conversation into a blend of coaching, curiosity, and contribution that builds trust, strengthens your reputation, and converts clients.
Build a Movement not by chasing followers, but by becoming the connector people turn to, taking a stand, and creating a community that carries your message forward.

Result: Marketing that feels as fulfilling as your client work, and a steady flow of clients who already understand your value and seek you out. No more chasing.

Why It Works

Your Strategic Foundation: The Message Map

Every member begins by creating a Message Map, a personalized blueprint that guides all marketing for the year. It includes:

Your Mission, Vision, and Manifesto so your marketing stays aligned with your bigger purpose
Core Content Themes to keep your messaging focused and recognizable
Audience Stages of Awareness so you speak to people at every step of their journey and address the beliefs stopping them from seeking a solution

Result: You’ll finally know what to say, how to say it, and why it matters, so that every piece of content is intentional, aligned, and effective.

Structure That Works, Without Overwhelm

The Guild is designed to keep you in consistent action without filling your calendar with meetings:

Initial 90-minute Onboarding call

We discuss your business and begin the work of developing your Message Map - I then provide off-line support and feedback until it is complete

Quarterly 3-hour planning sessions

Analyze results to-date and bring learnings forward. Plan campaigns, align content with events, and set focus themes for the quarter.

Result: You always know what to create next and why it matters.

Monthly 2-hour writing sessions
Dedicated time to write, create, and get your content for the coming month ready to post.

Result: Marketing assets actually get finished and shipped.

Monthly 1-hour group calls
Share wins, troubleshoot challenges, get peer support, and ask questions.

Result: Accountability and momentum without extra busywork.

High-Touch Personalized Support

This isn’t a cookie-cutter program. Each member gets:

Unlimited 1:1 feedback on message map, quarterly plans, posts, emails, newsletters, blogs — any marketing asset you create

Result: You get expert eyes on your work so it resonates and converts.

Ongoing strategy calls whenever you need them

Result: You’re never stuck wondering what to do next.

Behind-the-scenes guidance between meetings

Result: Consistent progress, even in busy seasons.

YOUR Marketing, YOUR Way

There’s no one-size-fits-all approach here.

Some members focus on LinkedIn, others on newsletters, summits, podcasts, networking, targeted outreach or speaking engagements.

Together, we identify your unique mix of tactics to reach your goals and we build a system you can actually sustain.

Ongoing Growth, Flexible Enrollment

The Guild is designed for long-term support because meaningful marketing strategy takes time to grow and evolve.

Rolling enrollment means you can join at any time
Six-month minimum commitment to create real results and sustainable systems

Result: You have the space and support to not just learn, but to implement and grow.

Strategic content that converts
- Message map for the year
- Quarterly Content Planning Workshops
Implementation
- Monthly Writing Sessions
- Post & article reviews
Continuous Improvement
- Track – Analyze – Adjust
Support & Accountability
- Group and individual pocket coaching
- Monthly Check-ins
- Troubleshooting with access to me any time
- Community