LinkedIn From Scratch
A MAGNET Method Course™
A 6-week online course to get you set up on LinkedIn so that you can find more clients, build relationships with influential partners, and break through to the next level in your business growth, without being spammy.
Are you ready to grow your business using LinkedIn?
Would that help you grow your business?
Your ideal clients connect to ask how to work with you
Experts ask if they can refer their clients to you
Industry influencers invite you on their podcasts and webinars
Journalists ask if they can interview you
This program is for you if you:
Are an entrepreneur, a coach, a freelancer, or a small business owner
You have an important message to share and want to help others
Feel you're the best-kept secret in your industry
Have never used LinkedIn before
Are working alone or with a very small team
Want to stay away from cold-calling strangers
Want to have authentic conversations with people you can help
When YOUR prospects search for you on LinkedIn...
...what will they find?
A sad-looking, very bland list of your last 3 jobs with nothing to make them want to stay?
An attractive profile that draws them in, makes them stay, read and want to meet you?
What you will gain in this program:
You will have a well-established and recognized brand on LinkedIn that showcases your expertise. As an authority in your field, you will be sought after by influencers and referrers, and your prospects will approach you. You will draw them like a MAGNET.
You will learn the first steps to take grow your network by creating content.
Your ideal customers will book a call with you and they will know, like and trust you before the call even starts.
Most importantly, you will show up as your authentic self, with integrity and fully aligned with your values. You will enter conversations with your best prospects, naturally, without having to sell or self-promote.
Over 6 weeks, you will discover how to use LinkedIn. We will cover the habits you need to adopt to begin effortlessly bringing in clients.
This is a journey. These strategies cannot be expected to yield results in a week or even a month. But if you follow the method and do the tasks consistently, results will flow. The snowball effect of LinkedIn is powerful and really fun!
Learn at your own pace...
but with support
What past clients have to say:
I have been on the platform for a number of years and have 1000+ contacts. However I was not a very knowledgeable user and certainly didn't understand how to use LI to my full advantage.
I am more confident about how to use LI to support my business and am now rethinking my communication strategy to make LI a bigger part of it.
What really worked well for me in this course was the simple step by step homework assignments, the examples, the questions asked by fellow classmates and the structured co-working times and office hours.
This class is perfect for true LinkedIn beginners as it starts simply and slowly builds on concepts learned in each lesson. The collaborative nature of the fellow participants and the structured times to actually do the homework increase the likelihood that you will actually start using LI effectively.
I've had a LinkedIn page for over 5 years but found managing it was both overwhelming and intimidating. Most of the profiles I viewed were super impressive with clarity of purpose and multiple achievements.
Although I've enjoyed a high level of career success, I'm now retired and serve my community as a volunteer, and I thought LinkedIn was only for business professionals.
What I was missing was this awareness that LinkedIn is about building relationships.
Now I'm excited about the possibilities for extending my reach into the community I serve, particularly with the professional associations in my field. I had not considered how valuable it would be to connect with leaders of those organizations, share their content and stay fresh on the newest developments in the industry.
This course gives you a clear, step-by-step process that's easy to follow, while simultaneously keeping the "big picture" in view.
Sophie de-mystifies LinkedIn and invites you to collaborate with fascinating colleagues!
Founder & Lead Trainer
Newborn TOUCH Community, Inc.
I chose to take this program because I had been stymied by the LinkedIn platform and how to use it in my coaching business. I needed to know how to efficiently and effectively network online.
I like the way Sophie communicates with people and goes over-and-above to connect with and help others. I thought, if anyone could help me with LinkedIn, it was Sophie.
After seeing the program web page, I sensed it was the right choice because it offered support led by an expert with great people skills.
I’m delighted to say, my choice was right on. The program is very hands-on from start to finish. I was amazed at the professional relationships one can develop online not only for one’s own enrichment but for the enrichment of others, too.
It’s great to not only learn how to follow companies and thought-leaders, and how to participate in group discussions, but to actually do it on a regular basis to build relationships, understand trends, and participate in meaningful conversations.
I’m very pleased to have taken The LinkedIn MAGNET Method program. It was worth the investment and it has given me wings to expand my reach in my coaching practice. I've joined organizations, connected with many new people, renewed connections from the past and enjoyed contributing to conversations that were of interest to me. I am pleased with my new-found ease using LinkedIn efficiently and effectively.
Fran B, Life Coach
Before I joined this program, I used to haphazardly "poke around" LinkedIn looking for opportunities and then conclude it wasn’t productive! I just didn’t know how to use it for active, targeted career advancement and productive networking.
I decided to join the program because I clearly needed expert guidance and also wanted to learn from others. It really hit me that I had made the right decision when I had a coffee meeting with someone who turned out to be a valuable connection but who I would not have come across had it not been for the method taught in this program.
Thanks to this program I learned to create a well-thought out plan of action for using LinkedIn as a key component of my networking strategy, I definitely had to step out of my comfort zone but as I followed each session, I became more and more confident and strategic about my time spent on LinkedIn. Now I feel directed and focused in using it as a tool for networking that is highly targeted to my goals.
This program was definitely worth the investment I made as I have expanded my skills and tool box to connect with people who are not yet in my network and to engage them in meaningful ongoing dialogue, and I can use these skills for the rest of my life! I love building my network right from my computer!
Sophie is a great on-line instructor and engages participants in a learning dialogue that is very empowering!
I highly recommend the MAGNET Method program!
Director of Fundraising
New Jersey, US
A customized strategy for your specific business growth objectives
6 online modules combining learning concepts, how-to instructions with screen-sharing
12 bi-weekly co-working sessions for implementation
Email access to your coach 24/7
Participation in highly engaged pod for heightened activity
Private LinkedIn group for sharing and learning
A 1-hour one-on-one follow up coaching call
Your Build Your MAGNET program includes:
Your program also includes:
Short, easy-to-follow instruction videos and PDFs with step-by-step instructions
Templates, exercise sheets, swipe files
Assignments each week to practice and anchor your learnings
Access to a community space for learning and sharing our LinkedIn engagement
LinkedIn From Scratch
My entire business is based on having a large, deep and solid network around the world and most of it was built by using LinkedIn. Now you can use what I have learned and build your own network, wherever you are, thanks to the LinkedIn From Scratch Course!
I have been doing this for many years.
Take a look below. The press coverage, the speaking engagements, the webinars, the podcasts... It ALL came from LinkedIn Networking!
This is to illustrate the results I got from doing exactly what I will show you in the LinkedIn From Scratch Course.
Excerpt from Forbes interview of Sophie Lechner:
“Lechner [..] calls upon select individuals from her global network located in the Americas, Europe and Asia, who can share knowledge with [her] clients."
What some past clients have to say:
Developing a Personal Plan changed my mindset on using solely my resume as a way to describe myself to potential employers and in networking. Having clearly defined goals, strengths and what I can offer others gives me a way to stand out and make more meaningful connections;
I now have a much better understanding of the importance of online networking and utilizing my personal plan as I continue on my job search."
"The information provided in Sophie's Online Networking course has been an invaluable resource on how to network effectively online in order to expand and enrich my networking connections.
Being able to engage in a productive two-way conversation with other professionals has enriched me well beyond the job search and will help me in my career going forward.
These networking skills are a must have to land a job in a first place.
I am very grateful that I had a chance to learn from the best!
"I am thrilled with the results of Sophie's Online Networking course. It allowed me to define a clear objective for my networking strategy and taught me very useful techniques to find and engage with professionals in my field.
Stop chasing leads, making cold calls, going to networking events.
Instead, adopt an approach that will inspire and energize YOU.
Because success is NOT about finding opportunities;
it's about making sure they FIND YOU.
Getting Ready For Your Trip
Finding your way around so you can navigate with ease
Adjusting your settings to maximize results and ensure privacy
Reframing your mindset so you can progress smoothly
Understanding key concepts that make everything simple
Establish Your Brand
Set up your profile to attract your ideal prospects
Write an about section that positions you to your clients
Incorporate visual elements that support your brand
Craft your content pillars so clients know what you stand for
Your Network & Your Feed
Build your network to increase your sphere of influence
Customize your feed to make LinkedIn your best source of content
Increase Your Visibility
Curate content to serve your audience
Write posts to establish authority and rapport
Engage With Your Audience
Comment on your audience's posts to begin a dialogue
Engage with others on your posts to get relationships started
Leverage Your Activity
Mine your post activity to uncover potential new relationships
Create a plan for sustained activity on LinkedIn